PRACTICE
Small studio, deliberately: why we cap our workload
By Plinth Studio · Mar 2025 · 2 min read
Growth is optional. We treat it that way.
Every studio our size gets asked, eventually, why we haven't scaled up. More projects, more staff, more revenue — the logic is obvious. The part that's less obvious is what gets lost along the way.
We've watched other practices grow past the point where the people signing the drawings still know every project personally. Past a certain size, quality control becomes a process instead of a habit. We didn't want to find that line by crossing it.
So we cap it. A handful of projects running at once, each one touched by the same two or three people from first sketch to site supervision. It means we say no more than we'd like to.
It also means every client gets a studio that actually knows their project, not a studio that's managing it.
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